傳遞社區魅力的嶄新包裝，
妝點地方風采韻味的氣息
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Ziping Community, located in Ziguang District, Kaohsiung, promotes its unique local product, "Lacquerware Crafts," which has been developed through community learning. To offer visitors a distinctive experience beyond tasting local cuisine, the community provides "Lacquerware Lunchboxes." Creating lacquerware requires time, effort, patience, and persistence to produce products that meet market standards. This itself poses a challenge for the local community. When commissioned to design packaging for lacquerware crafts, we chose to collaborate with community residents to find the most suitable form and approach that represents the local characteristics. We transformed the time-consuming and expensive craft into a unique packaging strategy for commemorative gifts. Furthermore, we reconsidered how to infuse local charm with vibrant value by selling the "creators' ideas" as a means of practice. We used black kraft paper combined with screen printing techniques, utilizing large color blocks to overcome the issue of cracking at the corners of the packaging. This design creates a glossy appearance resembling lacquerware colors applied to black paper. We treated the packaging itself as a concept of lacquerware craftsmanship, designing innovative packaging that conveys the charm of the community and embellishes the local atmosphere. Through this packaging design, we aimed to break free from the predetermined framework set by the city and engage in dialogue, interaction, and communication with local residents. By exploring local perspectives and finding a design language specific to the locality, we hoped to discover the essence of the community.

位於高雄梓官區的梓平社區，以過往社區學習發展的「漆器工藝」作為當地的特色產品推廣，提供「漆器餐盒」給到訪民眾品嚐地方風味餐之外的獨特體驗。漆器在製作上費時費力，需要一定的耐心與堅持才能完成具有真正符合市場販售標準的商品，這對地方社區來說本身就是一種挑戰，面對梓平社區委託漆器工藝產品包裝時，我們選擇與社區居民一同找出最適合當地的形式與做法，將費時且高價的工藝製作產品定調為獨具特色的紀念禮品包裝策略，並且進一步重新思考如何將地方魅力注入活力價值，以販售「製作者的理念」作為實踐方式，使用黑色原紙張結合網版膠印，運用大面積色塊設計並克服包裝轉角處容易龜裂的狀態，呈現如同在黑色紙張塗上漆器色彩的光澤表現，將包裝本身視為一個漆器產品工藝的概念，設計出能夠傳遞社區魅力的嶄新包裝，妝點地方風采韻味的氣息，以及透過包裝設計走出城市對地方社區既定的框框，和來自當地的人們開啟對話互動交流，挖掘地方視野觀點後找到屬於地方的設計語言。