2023.11.17
深圳品牌设计|茶花飘香——越南河内茶楼茶叶品牌包装设计

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Tea House Hanoi
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As Huyen Chi embarked on her journey to establish TEA HOUSE HANOI, her vision went beyond merely creating a brand; it was about reviving a cultural tradition and instilling a sense of mindfulness in the way people approached their daily lives. Her passion for tea was not just about the beverage itself; it was a reflection of a deeper connection to her roots and a commitment to preserving the essence of Vietnamese tea culture.Upon returning to Vietnam, Huyen Chi faced numerous challenges in sourcing high-quality local tea products that met her standards. Undeterred by these obstacles, she decided to collaborate with local farmers and artisans, establishing direct relationships to ensure the authenticity and quality of the tea leaves. This commitment to supporting local communities became a cornerstone of TEA HOUSE HANOI's ethos. The journey of TEA HOUSE HANOI is not merely a business venture but a narrative of resilience, cultural preservation, and the pursuit of a healthier lifestyle. Huyen Chi's dedication to steering away from the prevalent commercialism in the Vietnamese tea market became a driving force in shaping the brand. It was a deliberate choice to prioritize authenticity, sustainability, and the well-being of consumers over profit margins.

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TEA HOUSE HANOI, with its roots deeply embedded in the rich soil of Vietnamese tea traditions, aims to reintroduce the joy of tea-drinking to the Vietnamese community. The brand aspires to be more than just a purveyor of fine tea; it strives to be a catalyst for a mindful and balanced way of living. Particularly targeting the younger generation, TEA HOUSE HANOI envisions becoming a beacon of inspiration for those seeking a healthier and more conscious lifestyle.In a world where traditions often face the threat of fading away in the tide of modernization, TEA HOUSE HANOI stands as a testament to the power of passion, determination, and a genuine love for cultural heritage. As the enterprise continues to flourish, it not only contributes to the revitalization of Vietnam's tea culture but also sets an example for businesses aspiring to merge commerce with cultural preservation and social responsibility.

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茶楼河内及美好生活如何变成了一家企业。2014年,在英国生活了7年后,Huyen Chi决定回越南;那就是故事开始的时候。从一个简单的愿望开始,她希望每天都能享受到一些好茶,同时也可以送给朋友。尽管她在茶叶的故乡 - 越南茶叶的故乡,即胎教 - 长大,但她很难找到高质量的本地茶叶产品。正是由于她对越南茶叶市场的真正关切,尽管市场庞大而有潜力,但由于过度商业化而受到污染,这促使了Huyen Chi萌发了建立自己茶叶品牌的激情梦想...TEA HOUSE HANOI成立的初衷是怀着强烈的愿望,将喝茶的习惯带回越南社区,特别是针对那些追求更健康、更平衡生活方式的年轻人。随着Huyen Chi着手建立TEA HOUSE HANOI,她的愿景不仅仅是创造一个品牌;它是关于复兴一种文化传统,并在人们日常生活中灌输一种思考方式的。她对茶的热爱不仅仅是饮料本身;它是对根源的更深层次联系的反映,以及保留越南茶文化精髓的承诺。

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回到越南后,Huyen Chi在寻找符合她标准的高质量本地茶叶产品方面面临着许多挑战。在这些障碍面前不屈不挠,她决定与当地农民和工匠合作,建立直接的关系,确保茶叶的真实性和质量。支持本地社区的承诺成为TEA HOUSE HANOI理念的基石。TEA HOUSE HANOI的旅程不仅仅是一次商业冒险,更是一篇关于坚韧、文化保护和追求更健康生活方式的叙事。Huyen Chi远离越南茶叶市场普遍存在的商业主义的执着成为该品牌塑造的推动力。这是一个有意为了真实性、可持续性和消费者福祉而牺牲利润率的选择。TEA HOUSE HANOI,其根深蒂固在越南茶文化的丰富土壤中,旨在将喝茶的乐趣重新引入越南社区。该品牌的愿景不仅仅是一家优质茶叶的提供商;它努力成为引导人们过一种更有思考和平衡生活方式的催化剂。特别是针对年轻一代,TEA HOUSE HANOI设想成为那些追求更健康、更有意识生活方式的人的启示之光。在传统在现代化潮流中面临逐渐消失的威胁的世界里,TEA HOUSE HANOI是对激情、决心和对文化遗产真挚热爱的力量的证明。随着企业的不断发展,它不仅为越南茶文化的复兴做出贡献,还为那些希望将商业与文化保护和社会责任相结合的企业树立了榜样。

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Tea House Hanoi采用清新、自然的色调和简洁的设计风格,以突出茶叶的纯净和原始之美。符合"Tea House Hanoi"品牌注重现代感和年轻化市场的品牌定位。趋于简洁、时尚的风格,符合年轻一代的审美趋势。


商务联系:唐先生