2023.11.22
深圳品牌设计|传统书法艺术的美——原研哉八海山清酒品牌包装设计欣赏

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Hakkaisan 八海山
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This bottle represents the essence of Japanese saké. It features a label with calligraphy by Kyuyo Ishikawa, and multiple seals with words in the spirit of Hakkaisan. The bottle is designed with a bold look befitting the highest-quality saké in the history of Hakkaisan, representing the pinnacle of the saké brewer's expertise and passion, produced with uncompromising commitment to quality. Hakkaisan Brewery Co., Ltd. is located in Minami Uonuma City, Niigata Prefecture, the place that gets the highest snowfall in Japan. This Japanese saké is stored for long periods of time using approximately 1,000 tons of snow accumulated in winter as a yukimuro-a giant storehouse of snow serving as a natural refrigerator. The all-white package expresses the round, smooth taste that emerges when matured using snow storage. It features a label with calligraphy by Kyuyo Ishikawa.

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这瓶酒代表着日本清酒的精髓。它的标签上有石川久友的书法,以及多个印章上的文字体现了八海山精神。这瓶酒的设计风格大胆,配得上八海山历史上最高品质的清酒,代表着清酒酿造师的专业技术和激情的巅峰,以对品质毫不妥协的承诺生产而成。八海山酒造株式会社位于日本新潟县南鱼沼市,这里是日本降雪量最多的地方。这款日本清酒经过长时间的贮藏,使用冬季积累的约1,000吨雪作为雪室,作为一个天然冰箱。全白色的包装表达了通过雪贮存成熟而产生的醇厚、顺滑的口感。

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