Dimdimsum 點點心
/
Dimdimsum is a Hong Kong – originated dimsum shop located in Taipei. The visual design combines traditional elements and modern design techniques to interpret the brand, i.e., the combination of traditions and creations makes dimsum more than itself.
The Signboard and Kung Fu that represent Hong Kong culture are used in the visual design. For example, complex text and hand-painting are used to recreate a typical Hong Kong atmosphere where in the streets are full of signboards. Apart from this, a mascot was created for the brand and was based on Dimdimsum’s specialty which is the “Pig Bun”, and we call it the “Kung Fu Master Pig”. Our kitchen masters took a photo in their best Kung Fu posture, to symbolize their excellent skills.
In order to highlight that every dimsum served in Dimdimsum are hand-made by kitchen masters, all the dishes shown on the menu, name card, table mat and other related prints are hand painted to present its delicacy. The diligent spirit of cooking is conveyed to our patrons through the overall visual design of the brand.

點點心 是一家源自香港的点心店，位于台北。视觉设计融合了传统元素和现代设计技巧，诠释了这个品牌——传统与创新的结合使得点心不再仅限于其本身。
在视觉设计中，使用了代表香港文化的招牌和功夫元素。例如，采用复杂的文字和手绘来再现充满招牌的香港街头氛围。除此之外，还为品牌创作了一个吉祥物，以点心店的特色菜“猪仔包”为基础，我们称它为“功夫大师猪”。我们的厨师大师摆出最佳功夫姿势拍照，象征着他们的精湛技艺。
为了突显 Dimdimsum 每份点心都由厨师大师手工制作，菜单、名片、餐桌垫和其他相关印刷品上展示的所有菜肴都采用手绘方式呈现它们的美味。通过品牌的整体视觉设计，将烹饪的勤奋精神传递给我们的顾客。